Book Publishers and Keyword Cannibalisation

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This is not so much a blog post as a recommendation to read someone else’s. Namely Justin Briggs’ post on the impact of keyword cannibalisation. It’s a tricky problem for websites that have to sell multiple versions of the same product e.g. different formats of the same book, or the same game for different platforms. Justin explores the issue and looks at a few sites that have found ways of dealing with it.

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